About Me

I believe that everyone is innately creative and that this is key to unlocking your success.

Who I am

I started coaching in 2014 whilst working as a creative producer for Welsh National Opera in Cardiff. In a busy and creative environment, juggling several commissions and projects at once, I  discovered that I got the best possible results out of my own teams by applying a coach approach to all my projects. This approach created a trusting, communicative environment, where creativity flourished. My teams became happy and productive and the work was joy!

Wanting to share my experience with other teams and organisations, I set up Coach & Create Ltd in 2019. I am passionate about collaborating with others to create happy, productive individuals and teams and my mission is to help others achieve the same effect. I offer tailor-made programmes of one-to-one coaching, team or group facilitation and training. I work with people who are curious about what is possible and committed to make change; to their lives, their teams or their businesses. 

I believe that everyone is innately creative and that this is key to unlocking your success. When you decide to work with me, be it in a coaching relationship or as a facilitator, you sign up for collaborative working for clarity and purpose. I will work in close partnership with you, to explore where you are, where you want to go and how to get there. Whatever challenge you face or journey you are embarking on, I am your thinking partner, supporting you to unlock your own creativity, gain clarity on your goals and designing your personal roadmap ahead.

My Core Values

At Coach & Create we believe in aligning the way we live with our core values and we want our clients to experience this to. We help our clients clarify their core values early on in the process to help set the direction of travel. These are our Core Values:

Creativity Creativity is at the heart of everything we do. Creativity is looking at something from a different angle, discover new perspectives, explore solutions that enable us to design new routes ahead.

Clarity – Clear, honest, open and respectful communication that leads to clarity of purpose and form the basis for a life lived well

Curiosity – to always be curious about the world you live in and the people you meet. To always learn. Curiosity is excitement and forward movement

Collaboration – Connecting with others in collaborative ways for clarity and purpose. Together we bounce ideas, think big and co-create the map ahead

Courage – Courage to believe in yourself. Courage to be you. Courage to fulfil your purpose.

Qualifications and experience

Åsa is a certified coach (ACSTH) and a member of the International Coach Federation (ICF).

She is committed to continuous professional development and is currently working towards her Professional Certified Coach (PCC) accreditation with the ICF. She is a trained Mental Health First Aider and is currently training to become an NLP practitioner.

© 2021: Coach & Create Ltd. All rights reserved.

Company registered in England & Wales no 12546396